This festive season, 70 Juta Street in Braamfontein transformed into a vibrant cultural hub as Butan, in collaboration with Play Braamfontein and Hunting for Kicks, launched the ultimate Spaza Pop-Up Store. The space brought together fashion, art, and lifestyle under one roof, creating an unmissable destination for urban culture enthusiasts.
A Celebration of Street Culture and Local Brands
The Butan Spaza Pop-Up celebrates more than just streetwear—it’s a tribute to the unique blend of South African hustle stories
and community spirit. Designed to resemble the iconic township spaza shop, the pop-up offers exclusive drops, festive deals, and limited-edition items while spotlighting local collaborations and urban culture.
Participating Stores and Collaborations
This year’s pop-up wouldn’t be complete without the incredible stores and collaborations that made it a one-of-a-kind experience:
1. SWANK
Known for their curated streetwear collections, SWANK brought a fresh lineup of premium clothing and accessories that combine global trends with a South African twist.
2. Drip Boulevard
South Africa’s favorite footwear brand, Drip Boulevard, showcased their latest releases, offering shoppers exclusive access to stylish sneakers designed to make a statement together with their hard to find high fashion vintage pieces.
3. Butan x Kaiser Chiefs Urban Edition
In a game-changing collaboration, Butan partnered with Kaiser Chiefs to present the Urban Edition, a line that merges football culture with cutting-edge streetwear. From bold jerseys to unique lifestyle pieces, this collection was a highlight for fans of both fashion and football.
A Space for Community and Creativity
Beyond shopping, the Spaza Pop-Up served as a space for connection and inspiration:
- Hunting for Kicks provided sneaker enthusiasts with the ultimate guide to exclusive releases and must-have footwear trends.
- Play Braamfontein added its unique flair, curating the space to reflect Braam’s rich culture and energetic vibe.
Shoppers explored a vibrant environment where they could immerse themselves in the heart of South African street culture while enjoying festive music and good vibes.
Why You Need to Visit
- Exclusive Drops: From limited-edition Butan pieces to rare finds from SWANK and Drip Boulevard, the Butan Spaza Pop-Up is a treasure trove for urban fashion lovers.
- Collaboration Spotlight: Don’t miss the chance to shop the Butan x Kaiser Chiefs Urban Edition, a collection blending two iconic South African brands.
- Local Vibes: Experience Braamfontein like never before, surrounded by like-minded creatives and culture enthusiasts.
Location and Operating Hours
📍 70 Juta Street, Braamfontein
🕒 Open daily until 21 December 2024.
Final Word
The Butan Spaza Pop-Up is more than a shopping experience—it’s a celebration of South Africa’s vibrant streetwear culture and a testament to the power of collaboration. Whether you’re looking for exclusive fashion, festive deals, or just a good time in Braam, this is the place to be.
Don’t miss out—head to 70 Juta Street and join the movement!
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