We secured a licensing agreement with Kaizer Chiefs Football Club to develop, produce, and launch a streetwear line for the team. This line was distributed in over 60 stores nationwide. In addition to handling the marketing rollout, including content creation and in-store promotions, we conceived and brought to life a unique pop-up store called the Locker Room. Inspired by the ambiance of a traditional football locker room, the store was situated at Southgate Mall in Johannesburg and operated successfully for 5 months.
