When we think and imagine Cape Town our minds transport us to a scenic City Bowl, white sandy beaches of Clifton and Camps Bay. However, we’re hardly given view of the other side of Table Mountain. The other side of the mountain where you’ll find locations such as Khayelitsha, Gugulethu, Grassy Park, Athlone or Bishop Lavis that are frequently hidden from the tourist picture perfect pages. This is where Butan takes us and its recent lookbook was shot.
We’re invited to tag along and given VIP access to four friends on a weekend mission to link up and kick it. These are custodians of their hoods who reside on the other side of the mountain. Shot in Bishop Lavis the lookbook showcases Butan’s cosy pieces such as the Spaza crewneck sweater donned by Alex who’s rolling with his pit bull Loki, on his way to pick up Doryan from the barber shop. Donning a standout piece, a satin Panther Mascot varsity jacket in grey and royal blue Doryan sets off with Alex to scoop up their friends from the flats in a classic Escort XR3 coupe.
At the flats we’re introduced to Jethro and Michelle who are in crisp gear, each rocking a tracksuit – a black ‘Block Letters’ on one and a multicoloured ‘Hidden Panthers Swazi Gold’ on the other.
We see them connecting and sharing fond moments while waiting for the other two to arrive.
The Butan range is available to shop now from select Sportscene stores and online, We Are EGG in Cavendish, Shesha, Sneakers Edition stores, Madaiza in Nelspruit, Street Cred & Street Inc in Bloemfontein, Johno’s Skate Shop in East London and Butan’s online store – https://butan.co.za/shop/
Music: Heavy G Park – Who Shot Ya
Photography & Video – @wls_production
Models – @jethro_jaftha @a_m_mchlsn @doryan_s @_sammydimples
MUA/Stylist – @cora_maree_base
Production manager – @rolo_rozay
Production assistant – @camo_unlocked
Footwear – @pumasouthafrica, @shesha_fashion
#ItsNotAgarmentItsApieceOfArt #HeedTheCall #OtherSideOfTheMountainPt2